The website is one of the most important tools in a charity’s digital fundraising strategy, allowing both flexible and effective promotion of a cause as well as a simple way for supporters to make donations.
However, sites that can’t handle increased traffic during important campaigns will lose out on donations.
The key is a reliable hosting solution, which can support a charity’s web presence and donation platforms, ensuring all of its sites perform effectively at all times.
In a new case study, Unicef explains how Claranet created a more secure and reliable platform to host its websites, helping the charity raise £6.5 million in one day during its Soccer Aid event.
Unicef UK’s digital technology manager Joanne Di Rosa said: “[Claranet] designed a more reliable and resilient infrastructure for our websites to sit on, and streamlined the management of the environment to a single point of contact, allowing us to dedicate more of our time to campaigning.”
She added: “When an emergency hits it’s vital to have the right technical solution in place to support our digital estate and engage the public. Unicef UK’s relationship with Claranet is that of a trusted partner, and we know that we can rely on them to help us drive digital innovation so we can maximise funds to support children in danger around the world.”
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