#DontDrinkandDrown campaign targets students online » Charity Digital News

#DontDrinkandDrown campaign targets students online

A new campaign from the Royal Life Saving Society (RLSS) UK launched today across social media aims to warn students of the danger of drowning when they are drunk.

#DontDrinkandDrown will reveal a host of social media awareness posts and graphics, complimented by the distribution of posters, beermats and wristbands to universities across the UK and a hard-hitting film tackling the subject.

The campign starts today and runs until 4th October to warn students, to act responsibly near water after they have been drinking, and to make sure they and their friends avoid walking home near bodies of water.

Di Steer, the Acting chief executive of RLSS UK, said: “Drinking and/or taking drugs near or in water can be a dangerous and deadly cocktail. Alcohol can seriously impede your ability to survive in water.

“We would also ask people to, wherever possible, avoid routes home from a night out drinking that are alongside water, particularly in the darkness, and to always stick with and look out for your friends.”

The campaign was launched in reaction to a spate of student drownings after nights out in recent years.

RLSS UK Ambassador, Jackie Roberts lost her 20-year-old student daughter Megan after she fell into the River Ouse in York when walking home after a night out in January 2014.

Roberts said: “Since losing Megan to drowning I have been actively involved in drowning prevention work with RLSS UK. I fully support the RLSS UK’s campaign, Don’t Drink and Drown”

She added: “Please watch and share the film as widely as you can – let’s avoid any more tragedies wherever possible.”


Related reading