How charities can use YouTube’s Non-profit Program (Infographic) » Charity Digital News

How charities can use YouTube’s Non-profit Program (Infographic)

When it comes to marketing, one of the main challenges that small charities and non-profit organisations face is how to utilise video without breaking the bank.

In order to join the programme, you have to:

  1. Create a YouTube channel
  2. Apply to Google for Nonprofits
  3. Enroll in the YT nonprofit programme by following the instructions in your Google for Nonprofits acceptance email

This Infographic from Eden Videos takes a look at YouTube’s Non-profit programme, which has been designed to tell an organisation’s story through videos on the channel.

Exploring how the programme can help boost a charity’s marketing, it is structured around the following three questions:

  • What is the programme?
  • With other video hosting sites out there, why YouTube?
  • What can it give your organisation?


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