When it comes to marketing, one of the main challenges that small charities and non-profit organisations face is how to utilise video without breaking the bank.
In order to join the programme, you have to:
- Create a YouTube channel
- Apply to Google for Nonprofits
- Enroll in the YT nonprofit programme by following the instructions in your Google for Nonprofits acceptance email
This Infographic from Eden Videos takes a look at YouTube’s Non-profit programme, which has been designed to tell an organisation’s story through videos on the channel.
Exploring how the programme can help boost a charity’s marketing, it is structured around the following three questions:
- What is the programme?
- With other video hosting sites out there, why YouTube?
- What can it give your organisation?
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