While the goals of charities tend to remain unchanged – raising money and awareness of a cause – ensuring they’re still getting their message across in the rapidly evolving digital world can be challenging.
An up-to-date knowledge of digital marketing is crucial for organisations who want to make an impact online and beyond. There is a variety of flexible training courses available, but for charities with limited budgets, they can be prohibitively expensive.
ADBL’s (The Academy of Digital Business Leaders’) Dot Native courses offer a range of cost-effective options for those who want to master the essentials of digital marketing, update their existing skills or train their team and gain a professional qualification, which can be used to promote their charity on LinkedIn.
LinkedIn profiles with certifications get on average six times more views than those without, which for charities can lead to more offers to volunteer and greater donations.
There are 20 different bite-sized Dot Native video tutorials on the essentials of digital marketing, including branding, content marketing, customer relationship management and social media. Gaining a certification won’t take too long either – it’s possible to gain a Certificate in Digital Marketing with 10 short courses in just 10 weeks.
Cancer Research, the British Red Cross and ZSL have each taken ADBL’s courses to brush up on their digital skills – to join them and find out more, click here.
eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.
For charities that operate widely, one of the biggest challenges is maintaining a consistent brand identity and producing marketing material quickly, all without breaking the bank
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