The digital charity box Pennies has collected 20 million micro-donations, twice as many collections as the year before.
The charity has been focussing on charity innovations since 2010 and its digital charity box allows people to make small charitable donations when paying by card.
New technological opportunities
Alison Hutchinson, CEO of The Pennies Foundation said, “When Pennies launched in 2010, the period of technological change presented a unique opportunity to revolutionise the way donations are made to charity.”
When paying online for example, there is an option to donate just before payment. Users can click to opt in and the amount will be calculated automatically. People can also pay in store as the donation option comes up on the Chip-and-PIN reader.
Pennies says that if every one of the 43 million cardholders in the UK donated 30p once a month, over £150m could be raised for charity every year.
To mark the 20-million milestone, the charity organised an event hosted by Pennies partner Gieves & Hawkes at No. 1 Savile Row.
Martyn Lewis CBE announced as new ambassador
Key speakers at the event included the broadcaster and new Pennies ambassador Martyn Lewis CBE and Minister of State for Small Business, Industry and Enterprise, the Rt Hon Anna Soubry MP.
With in-depth knowledge of the voluntary sector spanning 32 years, Martyn Lewis CBE said: “I am thrilled to become an ambassador for Pennies. The digital charity box is a modern way to give that puts the power to donate in the hands of every individual.”
He also said digital donations are becoming more important as less and less people carry cash.
“All businesses have a responsibility to give back; I encourage all to join the growing Pennies movement, to unlock this funding channel for our communities and be part of the success. It just makes good business sense,” said Anna Soubry MP.
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