Hard-hitting charity campaign calls for sight loss advisers in all UK eye departments » Charity Digital News

Hard-hitting charity campaign calls for sight loss advisers in all UK eye departments

Sight loss charity RNIB is campaigning for every eye department in the UK to have access to a sight loss adviser – a specially trained member of staff able to provide support to those who have discovered they’re losing their sight.

The campaign, ‘See the need, demand support’,  is being backed by a host of famous names.


Powerful photography

According to RNIB, only one in three eye departments in the UK currently has access to a sight loss adviser. The charity is warning that patients are being left alone after being told that they’re going blind.

For the campaign, RNIB has collaborated with the celebrated portrait photographer Alistair Morrison, who has taken still and moving pictures of Dame Shirley Bassey, Barbara Windsor and Neil Morrissey.

The images show each of them with their eyes closed, before opening them, and will be displayed on digital 6 sheet poster sites across London.

As well as digital, the campaign will incorporate radio, VOD and billboard advertising, as well as regional round-table events featuring key speakers.


Sight loss advisers in every eye department

Fazilet Hadi, RNIB’s Director of Engagement, said:

Every 15 minutes someone in the UK starts to lose their sight and shamefully thousands of people are left without any emotional or practical support, to help them face the future without fear.

Being told that you are losing your sight can be devastating, you may have worries about how you will cope with work, family responsibilities and life in general, no one should have to face sight loss alone or without the support they need to live their life with confidence. That’s why RNIB is asking everyone to demand that people have access to sight loss advisers in every eye department in the UK.”


Neil Morrissey. Photographer: Alistair Morrison for RNIB.



RNIB is encouraging people to demand support in their area by signing the petition at: www.rnib.org.uk/see.

Sight loss advisers not only provide emotional support and advice to those losing their sight, but they also help people understand their eye condition and explain how to take treatment that might prevent any further sight loss.

Based in eye clinics and hospitals, sight loss advisers are a vital link to services such as counselling, workplace support and rehabilitation, so that people can adapt to life with sight loss whilst remaining independent.”

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