Last week, the international transportation network Uber partnered up with Save the Children in a bid to help the on-going refugee crisis.
“Do our bit to help”
Headquartered in San Francisco, Uber was founded in 2009 and connects drivers with riders in hundreds of cities. It said in a blog post:
“The refugee crisis has moved everyone and at Uber we want to do our bit to help too. So today we are launching UberGIVING as part of a pan-European initiative across more than 20 European countries. In the UK, we are partnering with Save the Children.”
On Wednesday 9th September, Uber cars collected items that the public wished to donate and delivered them to Save the Children for the charity to sell in their shops across the country. The journeys were all free of charge.
The proceeds of the sales are going towards Save the Children’s work, including their Child Refugee Crisis appeal.
How did it work?
Those who took part in the initiative were asked to:
- Open the Uber app and swipe the slider to GIVING
- Request a car to pick up the donations within minutes (free of charge)
Unwanted clothes (particularly designer or vintage pieces), toys, books, homeware and films that could be sold at a local Save the Children shop were all accepted as part of the project, with Uber providing a full list of suitable items.
Within the blog post, Uber said of the campaign: “We’re all used to getting a ride at the push of a button. Now, we want to use Uber to help refugees in desperate need. As always, none of this would be possible without our amazing partner-drivers.”
— Uber UK (@UberUK) September 9, 2015
As a result of the “overwhelming demand” that Uber experienced during the campaign, #UberGiving was extended in London for a further day.
In a Tweet published this week, Uber thanked those who got involved in the project and encouraged the public to continue to donate to Save the Children’s child refugee crisis appeal.
— Uber UK (@UberUK) September 14, 2015
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