The Science of Instagram (Infographic) » Charity Digital News

The Science of Instagram (Infographic)

At the end of last year, it was revealed that there are now over 300 million Instagrammers, confirming that it is now more important than ever for charities to embrace this online photo and video sharing social networking service.

From the National Trust running a weekly photo challenge, asking its Instagram followers to share photos using the hashtag #NTChallenge, to the Gynaecological Cancer Fund’s asking supports to upload a selfie on Instagram wearing a Lady Garden sweater with the hashtag #LadyGardenCampaign, a growing number of organisations are making the most of what this platform has to offer.

Founded by Kevin Systrom and Mike Krieger, Instagram was first launched in 2010 as a mobile app.  In 2012 it was acquired by Facebook.

If you’re looking for some Instagram tips and advice, this infographic by Dan Zarrella takes a look at at which photos get more likes and comments.

big_instagram_infographic (1)

Related reading

A graphic advertising eBay for Charity, powered by PayPal Giving Fund. It reads 'Get picked' with a picture of five apples in a row, one red in the middle and two green on each side. Underneath it the tagline reads 'Grow your donations on eBay'.