The new charity Gynaecological Cancer Fund has launched its inaugural campaign in association with Topshop. Designed to encourage women to talk more openly about their bodies and gynaecological concerns, the tagline is: “We call ours lady garden. What do you call yours?”
The Lady Garden campaign
According to the campaign’s website, recent research carried out by a leading female cancer charity showed that almost a third of women aged 16 to 35 are too embarrassed to visit their doctor about gynaecological problems, “let alone speak to a friend about them”.
Gynaecological cancers are often known as the “silent killers” (due to the fact they are often diagnosed too late), but the charity – and this campaign – hopes to make these cancers “silent no more”.
To raise awareness of the campaign, designer Simeon Farrar of Black Score has collaborated with the Gynaecological Cancer Fund and TOPSHOP to create Lady Garden statement sweatshirts.
The jumpers are available at the store and online, with 30 per cent of the proceeds from sales going direct to the charity. The launch of the limited edition design has coincided with Gynaecological Cancer Awareness Month (September).
In order to spread the campaign’s message – and start a digital conversation – on social media, the fund is running an Instagram campaign. Supporters can get involved by uploading a selfie wearing a Lady Garden sweater, with the hashtag #LadyGardenCampaign. Alternatively, people can write in “huge letters” the nickname for their lady garden then “selfie it” with the same hashtag. You can then nominate a friend and ask them “what do you call yours”, without forgetting to donate.
For information on the campaign and how to donate, click here.
Social Media response
A number of celebrities have sported a Lady Garden jumper and shown their support for the campaign via social media, including singer Ellie Goulding, actress Elizabeth Hurley and models Rosie Huntington-Whiteley and Amber Le Bon.
— Amber Le Bon (@amberlebon) September 4, 2015
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