Charity Digital News, in association with Advanced NFP, is launching a new survey on the ethics of fundraising – and we want you to get involved. Click here to take the survey now.
Since the death of the UK’s longest serving poppy seller Olive Cooke, there have been calls for tighter regulation on charities’ fundraising practices when dealing with the vulnerable.
Cooke, who was 92, was reportedly receiving “constant calls” from organisations making requests for donations, and sorted through more than 180 charity letters a month, though some members of her family believe that it wasn’t the fundraising requests that drove Cooke to take her own life.
Nevertheless, Cooke’s death has had a significant impact on the charity sector. In July, Save the Children promised that it would no longer cold call members of the public, and in the same month, the government made an amendment to the Charities Bill aimed at protecting vulnerable people from aggressive fundraising practices.
The amendment, which has come to be known as “Olive’s Law”, will require charities and fundraisers to state how vulnerable people are protected in their new fundraising contracts. Major charities will also need to reveal their fundraising methods.
How do you think Olive’s Law will affect fundraising practices? How you feel about the government changes? Please let us know by taking part in our survey.
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