Facebook’s recent ‘Donate Now’ call-to-action button was introduced to make it “easier than ever” for charities and non-profit organisations to “connect” with their supporters and encourage them to make contributions. If your charity is thinking of implementing the new tool, here are a few pieces of advice on how to get started.
How to add a Donate Button to your page and ads
- It’s important to remember that, in order to view the ‘Donate Now’ call-to-action, the category of your organisation’s Facebook page must be set to “Non-profit organisation”.
- The Donate button can be added to your page in the same way that you would add other call-to-action options.
- To add a call-to-action button to your page, you can go to your page’s cover photo and click “create call to action”. More information here.
- Once you have created or edited the call-to-action button, you can choose the “Donate Now” button and add a link to the website that you want people to use in order to make a donation.
- Take note that, according to Facebook, this feature is “gradually rolling out to non-profit Pages” and therefore may not be available to all right now.
Who else is using it?
The Donate button was originally introduced by Facebook in 2013, however was only available to certain organisations. Following the recent developments, a number of other charities have now also introduced the new “Donate Now” tool, including the Dogs Trust and Teenager Cancer Trust.
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