To celebrate the fashion brand’s ten-year anniversary, Alexander Wang has partnered with the non-profit organisation dosomething.org for a collection of hoodies and t-shirts. The brand has used its social media accounts to spread awareness about the campaign and generate support.
The new collection has been showcased in a celebrity photo-shoot, snapped by the famous American photographer Steven Klein.
Celebrities that feature in the extensive portrait series include: model Cara Delevingne, actress Kristen Wiig, musician Kanye West and his wife the model and television personality Kim Kardashian, British supermodel Kate Moss and musicians The Weeknd, Rod Stewart, Tyga and A$AP Rocky.
The hoodies and t-shirts are available at Alexander Wang stores and on its website. Proceeds from the limited edition pieces go to dosomething.org, which is reportedly the largest global organisation supporting young people and social change.
You can see the celebrity photoshoots and videos about the campaign on the Alexander Wang Instagram account.
— Alexander Wang, Inc. (@AlexanderWangNY) September 4, 2015
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