Social media has brought fundraising efforts to a global stage, and the inventiveness of some charity campaigns is only exceeded by the public’s enthusiasm to participate.
From the Ice Bucket Challenge to Cancer Research UK’s #nomakeupselfie, fundraising drives that started on social networks have delivered big for their charities. In just a month, the Ice Bucket Challenge raised more than $100 million for the ALS Association, all while raising awareness of motor neurone disease.
If you’re interested in finding out how your charity can leverage the power of social media, join us on September 29th at the Kings Place in London for the first in our series of free Charity Digital Insights events, in association with Technology Trust.
The evening will be a series of informative, bite-sized sessions and talks for charities who are making their first forays into using social media to help in their fundraising, as well as the more seasoned organisations interested in developing their knowledge.
Confirmed to speak at the event are social media and engagement experts from Cancer Research UK, Beating Bowel Cancer and mental health charity Rethink, whose #findmike campaign reached as far as Canada, South Africa and Australia.
Zoe Amar, founder and director of marketing and digital communications consultancy Zoe Amar Communications, will give the keynote speech. Amar has worked with organisations including ActionAid, The Royal College of Nursing and Crimestoppers.
After a Q&A session with the event speakers, there will be a chance to put questions directly to the experts at a networking and drinks reception.
The event is free for registered charities to attend, otherwise tickets cost £100 (plus VAT).
eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.
Charities believe corporate fundraising is a key growth area. But recent research by the IoF has revealed that just 7% of charities with a corporate fundraising programme feel that it is “fully developed”. With this in mind, Virgin Money Giving is hosting a series of free live events between 5th and 7th October to help charities grow their corporate fundraising.
Awards celebrate the role film and video content is playing in many charities' marketing mix
Awards recognise individuals’ social media presence and the work done on behalf of their charities