Online fundraising platforms are transforming the third sector, altering the way in which charities and donors interact. Here are three examples of websites making a difference right now:
This global online social platform for giving has helped people in over 160 countries raise more than $3.3 billion for worthy causes since it was founded in 2001. It aims to make giving and raising money for charity online “simple, social and rewarding”.
The Big Give
This website enables donors to search for charities of interest, and hosts annual multi-million pound challenges. Highlighting the work of over 9,500 charities, it has already helped to raise over £50million. The Big Give’s innovative programmes are designed to not only support its charities, but also help donors to increase the impact of their donations.
Virgin Money Giving
This not-for-profit business was launched by Virgin Money following its sponsorship of the London marathon. According to its website, the company observed how the runners raised money and decided there was a “better way of doing things”. The service aims to help charities raise as much money as possible, and ensure that the money raised goes to where it is needed most.
To learn more about the potential of online fundraising, click here.
GlobalGiving has announced a three-week programme of free online training on crowdfunding – but only for charities who apply before the 5 October deadline
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eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.