Facebook is rolling out a new tool which allows users to make donations to charity with the simple click of a button. The ‘Donate’ button, introduced in 2013 to a select number of charities, can now be used for all non-profits on Facebook pages and link ads.
In a Facebook post, the social network announced: “Now, it’s easier than ever for nonprofits to connect with people who care about their causes and encourage them to contribute through the website of their choice.”
Like the ‘Shop Now’ and ‘Book Now’ buttons introduced last year, ‘Donate’ takes users to sites outside of Facebook, which departs from the previous ‘Donate button’ – which asked for donations in-app.
“Every day, people use Facebook to raise awareness and support for causes they care about and to motivate others to do the same,” said a Facebook spokesperson. “We’re inspired by how much good comes from these connections, so we’ve added a ‘Donate Now’ call-to-action on Pages and link ads to make those connections easier than ever.”
eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.
For charities that operate widely, one of the biggest challenges is maintaining a consistent brand identity and producing marketing material quickly, all without breaking the bank
New chief digital officer to drive Barnardo’s digital transformation strategy ensuring digital engagement at all levels internally and externally
Satellite set to deliver free internet connectivity to parts of sub-Saharan Africa destroyed in SpaceX explosion