The award-winning digital agency Reason Digital has published a YouTube video exploring why your charity should be fundraising online.
The agency said: “More people gamble online than give to charity online. This is madness. It’s clear we need to change the way we think when it comes to online fundraising. Here’s a little inspiration”.
The video reveals a plethora of stats and information about digital fundraising; including, “55 per cent of those who engage with nonprofits via social media have been inspired to take further action.”
GlobalGiving has announced a three-week programme of free online training on crowdfunding – but only for charities who apply before the 5 October deadline
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eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.