British Heart Foundation’s latest campaign, which has the tagline ‘Heart disease is heartless’, aims to hit viewers emotionally across multiple digital channels. The campaign, featuring the ad above, comes as part of a wider strategy to utilise digital channels and social media.
The TV ad will be supported with in an online film, and native film content which will run on the Skype platform.
In addition, the charity will launch a ‘Heart Attack Simulator’ which uses a smartphone to try and inform people what a heart attack feels like. As users brace for a simulation of an actual heart attack, instead their phone rings and an audio message describes that the real pain of a heart attack is getting a call like this to say a loved one is dead.
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