According to its Communications Market Report 2015, telecoms regulator Ofcom revealed that, for the first time, the smartphone has “overtaken the laptop as the device internet users say is the most important for connecting to the internet.”
With more people using their mobile phone as their main device for going online, it is becoming increasingly important for charities and non-profit organisations to make sure that their site, e-newsletters and online campaigns are mobile friendly.
To help you along the way, here are three of our top tips:
Remember: less is more
When communicating with your audience online, try to be as succinct as possible by writing in a short and snappy manner. It has been reported that mobile readers tend to be “more impatient than a desktop audience”, so delivering key information early on is recommended.
Make sure your website is optimised for mobile use. Your website “needs to be responsive”, so that the screen automatically adjusts according to the device being used to view it. If a person is accessing your website from their phone, it must be easy to navigate.
Test, and test again
Once your responsive website has been created, test it numerous times on different devices – “on an iPhone, an Android, a Windows phone, and different tablets.”
Whilst testing each page and button, it has been advised to “put yourself in the position of the user, or ask someone who didn’t design it to test it for you”.
For more advice, you can view this infographic.
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