Instagram has launched its new advertising application program interface (API), creating new opportunities for charities looking to reach new supporters via the platform.
The API will allow “third parties to directly connect to the Instagram platform and trade advertising programmatically”.
According to Business Insider, by opening up an API to partners, “marketers can now — for the first time — start buying Instagram ads and planning their Instagram marketing in a more automated fashion, alongside their other digital ad buys on Facebook or Twitter”.
This new platform differs noticeably from its previous system, which required advertisers to purchase adverts directly through an Instagram sales representative.
According to the Guardian, the social networking service could become an “advertising powerhouse”, particularly with those “looking for new channels to target difficult-to-engage millennials”.
A new charity fundraising platform goes live this month – and 100% of donations will go directly to supported charities. The Wonderful ... read more
Funding will help to address critical humanitarian problems around the world
Tech for Good programme invites applications to help more charities achieve social change through technology
Colleagues at Shop Direct have raised £210,000 in just 12 months to support the development of a new digital app for Alder Hey Children’s Hospital