Neighbourly.com, the social platform that connects community projects with businesses that want to help, has partnered with Marks & Spencer to support the retailer’s nationwide Spark Something Good campaign.
The campaign’s launch took place last week and delivered 24 London-based community projects in 24 hours. The national rollout reportedly aims to reach a further 23 cities in the next 24 months.
Spark Something Good was launched by Joanna Lumley and M&S CEO Marc Bolland. It aims to “inspire colleagues and 34 million customers to help their local communities and improve lives up and down the country”. The campaign is part of the retailer’s sustainable business plan, Plan A, which is designed to “help protect the planet by sourcing responsibly, reducing waste and helping communities”.
Mike Barry, the Director of Plan A at Marks & Spencer, said: “We could not have done Spark Something Good without our friends at Neighbourly. They’ve brought us connections with the community and helped us identify the projects we want to work with. And because they’re a digital platform we’re able to show what M&S stores are able to do together rather than every store having its own, isolated story. Together we’re truly stronger, and Neighbourly’s at the heart of that.”
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