The Captive Animals’ Protection Society (CAPS) has partnered with online platform EasyFundraising, which lets supporters shopping on the net donate as they buy.
CAPS works stop the exploitation of animals in the entertainment industry, including those in circuses and aquariums.
Supporters who wish to donate to their chosen cause using EasyFundraising can search for the retailer they wish to shop from on the platform’s website.
They can then click through to the online store, select and buy the item they’re looking for. EasyFundraising doesn’t apply an extra charge to the item – rather the retailer will send a cash reward to the customer that they can turn into a donation for a cause of their choice.
EasyFundraising collects the donation and sends it to the cause.
Since its launch, EasyFundraising has raised more than £9m for causes in the UK through the platform.
“EasyFundraising has really helped us with our fundraising mission,” CAPS’ fundraising director Nicola O’Brien told news site Mancunian Matters.
“Supporters can donate just by shopping online and the additional funds will help us provide more support and will really make a difference to the day-to-day work of our charity.”
More than 2,700 retailers have partnered with EasyFundraising, including John Lewis, the Apple Store, and Amazon.co.uk, which support more than 55,000 causes.
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