London’s Air Ambulance to live-tweet day-to-day work in fundraising drive » Charity Digital News

London’s Air Ambulance to live-tweet day-to-day work in fundraising drive


London’s Air Ambulance will be live-tweeting its advanced trauma team and operations crew’s activities for three mornings this week as part of a campaign to raise money for a second helicopter.

Using the handle @LDNairamb, and the hashtag #YourHelicopterLive, London’s Air Ambulance will give supporters insight into its operations by tweeting from Thursday 30 July to Saturday 1 August, between 6.30am and 10am.

The drive is part of the charity’s Your London, Your Helicopter campaign, which aims to raise £6m in total. The charity still needs £2.1m to reach its goal, and urges the 10 million people who live inside the M25 to donate at their website or by text.

The charity’s only helicopter was out of action for 55 days last year, and has been offline for maintenance for the equivalent of 50 days so far this year. It said that a second emergency helicopter will help the charity reach a further 400 patients per year.

London’s Air Ambulance was founded in 1989, and operates in partnership with Barts Health NHS Trust and the London Ambulance Service.

On average it treats five critically injured people in the capital every day, using the helicopter by day and rapid response cars at night or in adverse weather conditions.

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  • I will look forward to watching these tweets come in over the next few days and seeing the response it gets from the public too. Having a strong social media plan behind any campaign can be very beneficial and, although may not seem to have a direct effect on income, can generate some really good awareness which can help keep the ball rolling and amplify a message; best of luck!