Charity Bank, the financial service that lends to only charities and social enterprises, has announced a rebranding of its online and marketing content to better reflect the organisation’s approach.
The Charity Bank has redesigned its logo, launched a new website and devised new marketing material; in addition it has adjusted its strapline to ‘A bank for good’.
A spokesperson for Charity Bank explained: “We recognised that in order to achieve our ambitious growth targets to help more charities by growing our loans and our deposits, expressing what we stand for in the best possible way would be essential.”
“We’re a bank that believes that banking should always work for good, which is why we use the money deposited in our savings accounts to support charities and social enterprises,” he said.
“It’s why charitable foundations and trusts and social purpose organisations are investing in us. It’s why more people are choosing to save with and borrow from us.”
The bank has said that the overhaul has been undertaken in collaboration with current and prospective customers, employees and shareholders following a customer survey that found over three-quarters felt the bank should do more to raise the public profile of its cause.
According to the organisation’s spokesperson the changes to the website represent the “final piece in the updating of our look”.
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