Pet charity PDSA has named its Vet Your Clothes social media campaign its most successful to date, as the #vetyourclothes hashtag got more than 1,800 mentions on Twitter in the first six days, receiving a potential 35 million impressions.
The charity added that the campaign led to an additional £49,000 worth of stock donations.
The Vet Your Clothes campaign, which launched on July 2, sought to boost donations to PDSA charity shops across the country following findings that donations to its stores had fallen by 13 per cent in the last four years.
More than 30 famous names supported the campaign, with comedian Ricky Gervais, stylist Gok Wan and TV personality Alesha Dixon tweeting about it with the hashtag #vetyourclothes to their combined following of nearly 12 million.
Footballer Michael Owen tweeted a picture of himself loading his car boot with donations with the caption: “I’m supporting @PDSA_HQ #vetyourclothes campaign to save poorly pets. Click here to help: pdsa.org.uk/vetyourclothes”.
Gervais also raised awareness of the campaign by posting on Facebook.
A survey commission by PDSA found that 56% of Brits own clothes they never wear, and that a quarter of people had thrown their unwanted clothes away, rather than donating or recycling them.
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