Beating Bowel Cancer has been announced as the Fundraising Charity of the Year at the National Fundraising Awards, after it implemented a new CRM solution that increased its income by 50%.
The solution, provided by Advanced, boosted the charity’s management of donor data, some of which was done so remotely by home-based community fundraising staff.
Beating Bowel Cancer raised £2.3 million last year, much of the growth was attributed to the remote data management allowed by the new CRM system.
Staff are able to access the system out in the field or from home where they can gain an insight into how campaigns are progressing in real-time, to see which methods are most effective and areas that may need improving.
The charity estimates that the new approach has resulted in an increased community fundraising income of 25%.
Graham Kelly, Director of Fundraising at Beating Bowel Cancer, commented: “We’re incredibly proud of this Award and grateful to all those who contributed to our fundraising effort last year.
“Our strategy is built on Community and Events fundraising with an emphasis on digital communications. Our Advanced CRM solution has played a crucial role here, by providing a better understanding of donors and how to engage with them digitally.”
Simon Fowler, Managing Director of Advanced Business Solutions (Advanced NFP), said: “This award is a fantastic achievement for Beating Bowel Cancer. By fully integrating fundraising and communications across the charity supported by Advanced’s technology, the team has been able to truly focus on its ambitions for growth and increased fundraising income.
He added that the new system allowed the charity to have a “single view of all of its data from fundraisers right through to patients and their families.”
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