Almost 10% of the UK population make charitable donations by text, as the value of text donations is set to rise from £115 in 2014 to £124 million by the end of 2015, according to a market report by PayPhone Plus, the UK regulator of premium rate phone calls.
The report, which is based on a survey of 3,000 people and industry data, estimates that 9% of the UK population donates to charity through texts, with research in the third sector indicating that the average person has donated 0.4% of their income per year over the past decade.
It found that the average annual donation by the estimated 5.8 million people using premium SMS donations was just under £20.
By the end of 2014 around 100,000 people were giving regularly by text and that this is growing at around 5,000 users per month and the report forecasts that regular text giving is set to grow increasingly into 2015.
The report describes premium rate services as the “glue linking donations with the monetisation of social media”.
Based on the consumer survey, two-thirds of users donate via PSMS on a quarterly basis, one-fifth of users give fortnightly, and the remaining 14% donating on a weekly or daily basis.
The report concludes: “With almost half of PRS users donating at least once a month, charities clearly have good reason to encourage users to sign up to a monthly donation via PRS.”
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