The Parent House, a charity based in Islington that offers support to local parents to alleviate poverty, has launched a new brand strategy, identity and website as it seeks to expand its appeal to families.
The charity has partnered with WPP’s Brand Union so that its brand identity aligns with the needs of local parents in the Islington area, which has been identified as the second most deprived area of the capital.
The new brand includes a redesigned website to increase interaction with local parents and make it easier for those in need of support to find it.
The new page is also set to boost the charity’s potential to network with other local groups and individuals.
In addition it is expected to increase the organisation’s fundraising initiatives and the financial support available.
Gina Camputaro, director of The Parent House said: “The new visual identity has given us much more confidence in the way we speak about ourselves to new parents and funders alike, and all of this is backed up by beautiful new communications materials and a website that is really parent-friendly and makes accessing our services so much easier.”
The Parent House offers one-to-one support, courses and mentoring for parents in the belief that higher achievement and ambitions of parents positively impacts upon their children and thus helps combat systemic poverty.
Funding will help to address critical humanitarian problems around the world
Tech for Good programme invites applications to help more charities achieve social change through technology
Colleagues at Shop Direct have raised £210,000 in just 12 months to support the development of a new digital app for Alder Hey Children’s Hospital
New digital investment service for charities will provide access to the biggest selection of charity-specific investment funds