International Medical Corps UK has overhauled its website to provide a personal experience to donors, as part of a new approach to the organisation’s fundraising communications and marketing.
The new website is tailored more towards those identified as ‘high value’ supporters as the charity focuses on establishing a “network of leaders from across the UK and Europe who will use their own expertise, contacts and philanthropic efforts to support the work of the charity”.
This ‘Frontline Network’ of leading individuals is hoped to allow the group to respond to disasters quicker and more effectively in future.
The charity intends to foster closer relationships with key supporters by giving them personalised updates on the progress that it is making.
The new website was built by Big Mallet, in partnership with Clockwork Pie.
Kerry-Jane Kingsmill, director of resource development and communications at International Medical Corps UK, commented: “This is a genuine innovation in fundraising in the humanitarian sector. We believe that our focus on leaders in their field will allow the Frontline Network to become an influential force across fundraising, marketing and communications.”
Deniz Hassan, founder of Clockwork Pie, added: “Smart use of data means every visitor will get a unique experience on the site, whether they want to contribute to International Medical Corps work or simply find out more about the work they’re doing.”
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