Taxi drivers in Liverpool have teamed up to donate 10p from every fare to participating local charities, whilst booking with the app-based taxi booking firm Cabgo.
The scheme allows customers to choose from over a dozen local voluntary groups to support and the network already has 100 city taxi drivers signed up.
App-based taxi hiring firm Cabgo is behind the new charitable project, which is hoped can boost community relations and improve local facilities and voluntary efforts.
Customers can donate to local charities and social initiatives such as sports or leisure trusts.
One of Cabgo’s directors, Paul McCormack commented: “I think it’s fantastic, it’s a way forward… a chance to give it [the industry] a good name.
“The taxis are working in the community for their community.”
To raise the funds, Cabgo takes 50p from a drivers fare for booking and from that 10p goes to the customer’s chosen charity.
The company says that the system is managed so that the donation does not impact on the fare that a customer pays.
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