Use of social media is an absolute must in 2015: to maximise campaign reach, spread your organisation’s message and engage with potential donors.
But understanding the complexities of social networks and keeping up with the different audiences each platform brings can be tough.
Not enough charities have a written social media strategy so that they know who they are targeting and how, and do not have the time or capabilities to effectively analyse the data across social media to improve their strategies.
Check out this infographic and use it as an effective checklist for maximising your charity’s social media presence.
GlobalGiving has announced a three-week programme of free online training on crowdfunding – but only for charities who apply before the 5 October deadline
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As readers of this site will no doubt be aware, digital has a massive part to play in the future growth of ... read more
eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.