Proximity London has been appointed as lead strategic and creative agency for the charity Guide Dogs. In partnership with MC&C they will provide a full service to cover the charity’s fundraising, brand, marketing and media communications.
Proximity will develop and implement the charity’s brand strategy and communications, develop and integrate marketing activities that engage more deeply with key stakeholders including people with sight loss, as well as all-important fundraising communications planning and delivery.
Sharon Whale, Deputy Chairman of Proximity, said:“We are delighted to be working with Guide Dogs and can’t wait to start. It’s a charity the public knows and loves, and has a very special place in everyone’s hearts from childhood up. We’re looking forward to using our Creative Intelligence to tap into this natural goodwill and deliver a step change in Guide Dogs’s one to one relationships with current donors and potential givers.”
Mike Colling, Founder & Chief Executive at MC&C, said: “Guide Dogs is an iconic brand that has been working to change lives, generation after generation, for over 80 years. We are delighted to be working with such an inspirational organisation and look forward to ensuring the charity continues to grow into the future.”
Image: (C) Guide Dogs 2015
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