In a bid to demonstrate to the public the horror of warfare in Syria, Amnesty International is using virtual reality headsets to encourage donations.
Street fundraisers are armed with virtual reality headsets rather than buckets and clipboards, which contain smartphones displaying photos of the war-torn streets.
Reuben Steains, Amnesty International UK innovations manager, said: “We always thought seeing these immensely affecting images would have a genuinely transformative effect on the person on the street, but the early results have surpassed our expectations. We’ve had a really strong response. In a couple of cases people have been in tears and others have expressed shock and outrage at what they’re seeing in the viewers.”
A new charity fundraising platform goes live this month – and 100% of donations will go directly to supported charities. The Wonderful ... read more
Funding will help to address critical humanitarian problems around the world
Tech for Good programme invites applications to help more charities achieve social change through technology
Colleagues at Shop Direct have raised £210,000 in just 12 months to support the development of a new digital app for Alder Hey Children’s Hospital