Charity mobile text specialist instaGiv has launched iAddress, a unique SMS function that enables charities to instantly verify and collect opted-in donor name and address data via their text message campaigns.
iAddress changes the donor acquisition landscape by enabling charities to engage with and recruit supporters by text, complete with their postal address details to instantly grow their supporter bases. The data that is collected via iAddress is fully owned by the charity and can be downloaded into prepared opted-in mailing lists at any time.
Fast and simple data capture means charities can reach out to new and different profile groups for supporter acquisition and immediately add new donors with postal addresses to their supporter database or CRM system. New donors recruited via text donations can now be added swiftly to integrated fundraising programmes, for regular giving, donor communications and stewardship. iAddress has been successfully piloted for Macmillan Cancer Support and The Eve Appeal with levels of response up to 70%.
Iain Williams, director of instaGiv says: “As text communication becomes an increasingly agile and flexible route to supporter engagement and fundraising, iAddress enhances the channel’s potential for donor acquisition and ongoing relationships. By adding this function to text campaigns we’re enabling charities to do so much more than fundraising appeals for one-off donations. Creative and engaging campaigns raise funds and can now quickly and very simply grow your supporter base for ongoing communications via phone, text and post for fully integrated fundraising and donor stewardship programmes.”
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