National charity Missing People was joined by thousands of celebrities, companies, charities and members of the public on Bank Holiday Monday, 25th May for #TheBigTweet for Missing Children 2015. Now in its fifth year, #TheBigTweet has grown in reach over recent years as the charity broadcasts a different appeal for a missing child every half hour for 24 hours.
Supported by financial markets operator ICAP, the creative digital campaign raised awareness of missing children on the day to help reunite children with their families.
Michael Spencer, Group CEO at ICAP said: “ICAP is proud to be supporting Missing People – an outstanding charity which provides around-the-clock emotional support for the 250,000 children and adults that go missing every year. As a pioneering social media campaign, The Big Tweet harnesses the power of Twitter to search for loved ones and bring families back together. We encourage everyone to offer their support by retweeting on Bank Holiday Monday.”
Last year, during The Big Tweet 2014, appeals for missing children published by the charity recorded 80,000 retweets from supporters helping to spread awareness of missing children.
Jo Youle, CEO of Missing People said: “The Big Tweet is a great opportunity for the charity’s social media community of over 115,000 to come together and help bring children safely home, ending the heartache of many families who have been waiting days, months and years. We are inviting people to take a few moments this Bank Holiday Monday and retweet some of our appeals for missing children. Together we are hoping to change some lives with the power of Twitter.”
Websites turn attention to work of charity for a day
Charities working with the TheLADbible to launch UOKM8? – a three-month campaign to raise awareness of and collect data about male mental health issues
New campaign launches to increase the digital expertise of charity trustee boards
Charity calls on celebrity patrons to raise awareness of its message