CleverVoice has partnered with PSMS provider Cymba to launch a new innovative service for charities, so that when a donation is made by a premium SMS, instantly a thank you voicemail message can be sent out automatically, coming from the charity, to each donor.
If a charity wishes, the voice messages can be a reward for a donation – with a message from a celebrity possibly linked directly to the charity for maximum impact – or a past beneficiary of the charity’s work.
If desired, the voice messages can carry a competition. Recipients can be offered to choose from interactive options having heard the message – so they can pick the right answer from the competition – and have the chance to win a special prize.
Having listened to the message, charities can offer the recipients the ability to be put through to a number such as the charity itself, or their call centre agency with just one click, whilst still on the call.
CleverVoice’s Chief Executive, Keith Hawkins, said: “Many of CleverVoice’s major charity clients have used our service successfully in the past to send out messages sometime after a donation has been made by text – ahead of making outbound calls, or where they have not managed to reach people. Charities can now thank people as soon as they have donated – instantly building a deeper relationship.
“Testing of CleverVoice by charities has shown that those listening to the messages can be up to almost two and a half times more valuable – in terms of converting to regular givers, and the average amount each gives.
“We are pleased to be working with the market leaders Cymba on this new development that will help charities in their work by making donations work even better for them – building a relationship with donors.”
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