Roy Castle Lung Cancer Foundation has launched a new, improved website aimed at enhancing its lung cancer research and patient support services.
Among the features of the new image-led website, developed by agency Cleversteam, is a unique ‘two-door’ interface on the home page, which gives visitors the choice of seeking the charity’s help or supporting its work.
Visitors can also access a ‘live’ news section which combines generated news articles, social media activity and photography, while each event page gives people the option to register as a volunteer or take part.
The charity hopes the upgraded site will provide a platform to further boost its fundraising efforts. Fundraising is a key focus for the site and a new user-friendly donation page is complemented by a distinctive yellow ‘donate’ button at the top of every page, in sharp contrast to the charity’s cyan and white colour palette which appears throughout.
Emma Dewar, marketing and communications director at Roy Castle Lung Cancer Foundation, said: “Our previous website began to feel cluttered and out of time, while we realised that some of its features were actually restricting people’s ability to engage with us. We set out to deliver a new website that was not only more visually appealing but which also recognised the two main reasons why people visit us – either to help us with our work or access our help – and allowed them to do so much more intuitively.
“With that in mind, we have worked with Cleversteam to streamline each process and give us the best chance of raising more money to fund lung cancer research and offer support to patients and their families when they need it most.”
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