Australian charity SurfAid and BWM Dentsu have launched a new app which encourages people to donate as they drift into a relaxing sleep.
SurfAid.org helps improve the health, wellbeing and self-reliance of people living in isolated regions.
BWM Dentsu has created an album ‘Surfify’ comprised of the sounds of waves, with help from Spotify. The music streaming service donates a royalty fee to SurfAid when a track is played, costing the listening nothing.
Sydney’s BWM Dentsu chief strategy officer and managing director, Jamie Mackay said: “SurfAid is an amazing charity and we wanted to create a fundraising tool that could be easily used by a wide audience what we really want is for people to put Surfify on repeat overnight; that way they’ll be lulled to sleep by to the soothing sounds of the surf and SurfAid will get the royalties. It’s a win-win.”
SurfAid co-founder, Dr Dave Jenkins said: “We’re encouraging as many people as possible to listen to the Surfify album and share it across their social networks. Every time a track is played SurfAid is a little closer to changing someone’s life for the better.”
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