National disability charity Walsingham has rebranded as Walsingham Support and launched a new website to improve how it communicates with its key stakeholders.
Walsingham Support implemented the new branding and website following an extensive development process that involved widespread consultation with people it supports, staff, family members and professionals.
Paul Snell, Walsingham Support Chief Executive, said: “Since its foundation in 1986, Walsingham has become recognised as a provider of quality support. Introducing ‘Support’ into our branding while retaining the Walsingham name will help clarify what we do as an organisation while preserving our identity. Everyone is different’ is at the heart of our new brand. It emphasises our commitment to providing support that meets the needs of each person.”
Public Life, a London-based marketing agency that specialises in projects for third sector organisations, has worked with the charity to design a functional website and develop a modern brand identity that reflects its ‘can do’ ethos.
The site has been designed with dedicated sections for its three primary audiences – individuals looking for or who are already being supported by the charity, family members, carers and professionals.
The site is fully responsive and meets AA accessibility standards. It also has an easy-to-navigate service finder to help people quickly locate a service in their local area.
Mike Williams, Director at Public Life, said: “Our research with Walsingham’s stakeholders showed that they already have a brilliant reputation with existing customers as a support provider that goes the extra mile to create genuinely personal services for people with learning disabilities and autism, particularly with complex needs. But their message to new customers was being lost in confusing presentation. We worked alongside the in-house team to improve purpose recognition and distil down Walsingham’s brand personality, so as to better communicate their unique offer, as well as their genuine warmth and real passion for quality. The new name, strapline and styling – best exemplified by the website – all go a long way towards capturing the authentic voice of Walsingham Support and communicating what makes them special.”
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