Pedalo has launched a new responsive website for Care International.
The web design agency was given the task of merging two static, non-responsive websites to create one user friendly website, with a better user journey, accessible content and strong calls to action. It aimed to increase brand awareness by creating a unified look and feel with the worldwide organization, while staying true to the UK audience.
The new responsive website, built in Drupal, features an improved structure with layers of content suited to different devices, is more engaging and also easier to update behind the scenes.
The website is better suited to tell the organisations’ stories and showcase the difference they are making around the world. There is also an improved events area which is unique to the UK website with a simple registration form and call to action.
The new website allows for internal ads which are dynamic and can be linked to relevant content. It is now being considered as a template for other countries.
Richard Edwards, Digital Manager at Care International UK, said: “The new website is a huge improvement over what we had, and the initial feedback is excellent. We are very, very happy.”
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