BroadSign International, LLC, global provider of cloud-based digital signage software, is now facilitating customer access to charitable content and adding SIGNificance to the digital signage industry.
BroadSign SIGNificance supports the local community through its international footprint by partnering with philanthropic organisations and agencies. Content designed specifically for DOOH media is easily accessed by networks and integrated into their campaign schedules, bringing attention to important causes on the same screens that generate targeted and valuable impressions for paying advertisers.
Skip Beloff, Vice President of Sales at BroadSign, said: “It’s common practice for traditional media to allocate space to non-profit and humanitarian organizations through the use of PSAs. With the growth of digital out-of-home and its establishment as a respectable medium that truly enhances its surroundings, digital signage brings impactful possibilities to charitable campaigns that aren’t available through other media.”
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