RNLI appoints Yoyo to launch digital transformation project » Charity Digital News

RNLI appoints Yoyo to launch digital transformation project


The RNLI (Royal National Lifeboat Institution) has appointed creative agency Yoyo to rebuild its website as part of the charity’s wider digital transformation strategy.

The new site aims to surface the content the RNLI has, and provide new and existing supporters with engaging online experiences. The RNLI has a range of primary audiences they are looking to target with the new site, but are mainly focusing on campaigns which target younger supporters.

The site redevelopment involves re-platforming onto Sitecore and a complete rebuild of rnli.org to align with the digital and corporate strategy.

Neil Thornburn, Head of Digital Transformation at RNLI, said: “Our main website will be the first in a series of projects to transform the RNLI in the digital space, acting as a foundation for all our online activity moving forward. The charity landscape has and will continue to diversify as donors seek new ways to support causes. Our digital transformation program aims to ensure we can respond accordingly to stay relevant in an increasingly competitive sector.”

James Forage, Director at Yoyo said: “RNLI is an ambitious and innovative organisation. The brief, to revamp their public facing website in order to engage an audience demographic which spans teenagers right through to the over 60s, is as inspiring as it is challenging. A challenge we are very much looking forward to tackling in the coming months and beyond.”

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