Pfizer is working with six YouTube film makers on a two-month UK campaign to help people stop smoking.
Famous vloggers will create videos for the campaign and upload them to the Pfizer UK YouTube channel in a bid to raise up to £20,000 for charity QUIT and the Roy Castle Lung Cancer Foundation.
The company will donate 1p every time a video is ‘liked’ or someone clicks through to its Quit with Help disease awareness website.
Glyn McIntosh, chief executive at QUIT, and Melody Holt, tobacco control development manager at Roy Castle Lung Cancer Foundation, said: “We’re delighted to be part of this fresh initiative designed to engage smokers through social media. This creative campaign will encourage smokers to break the endless cycle of quitting and relapsing and show them that with the right help, quitting for good is within their grasp and they don’t have to do it alone.”
The campaign will run until Friday 29th May.
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