The London Marathon on April 26 will be sponsored by Virgin Money and they have signed up Stephen Fry to front personalised fund-raising efforts.
President of mental health charity Mind, Stephen Fry has donated his time to record names, locations, charities and events for Virgin Money Giving. This has led to a campaign (myfundraisingfilm.com) in collaboration with CHI media agency m/SIX.
The website enables users to choose a number of combinations to generate and share their own fundraising video.
Stephan Fry said: “Running 26 miles and 385 yards is an arduous feat of endurance and thousands of brave souls put themselves through untold pain just to raise money for charity. These personalised videos may just take a bit of the load off their fundraising endeavours.”
m/SIX CEO, Jess Burley added: “Working with Virgin Money Giving, (digital producer) MediaMonks and Stephen Fry on this technically ambitious and extremely worthy project has been a delight.
“We’re very proud to have been involved in creating something which will help thousands of runners raise millions more, more creatively, for charity.”
Websites turn attention to work of charity for a day
Charities working with the TheLADbible to launch UOKM8? – a three-month campaign to raise awareness of and collect data about male mental health issues
New campaign launches to increase the digital expertise of charity trustee boards
Charity calls on celebrity patrons to raise awareness of its message