On Saturday 24th April between 10am-4pm, the Guardian Voluntary Sector network is holding a social media course for people who work in the charity sector.
This course will equip anyone looking to run social media profiles for their charity to build a cohesive content strategy across various platforms, and to help mobilise followers to take action. Attendees will learn social media etiquette, what makes a good post, and how to effectively manage and grow online communities, with insight into the latest developments in the sector from lead tutor Emerson Povey, digital communities editor from Amnesty UK’s renowned social media team.
Through a mixture of classroom instruction and practical exercises, attendees will learn best practice from individual posts to cohesive multiplatform campaigns, along with the use of tools to expand your community management and content planning abilities.
The class will cover topics including:
- An introduction to using platforms such as Facebook and Twitter professionally, and as the ‘voice’ of a charity
- Social media etiquette for various platforms
- Built-in tools and services available to organisations and businesses, and how to make the most of them
- Low-cost third-party tools to help manage your social platforms professionally
- What makes a great post
- How to benchmark and measure the performance of a post
- Digital storytelling in 140 characters and less
- How to plan a content calendar
- Community management – responding to questions and critics, and how to avoid a crisis
Click here to book your place.
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