Digital lottery specialists, Capen Consultants, have collaborated with Comic Relief to develop innovative prize-draw websites for a number of the charity’s corporate partners.
Each prize draw microsite has been customised to make it unique for that corporate partner. Comic Relief are is running a ‘hero’ prize draw for the general public, to win a Toyota Auris which was specially created for Red Nose Day.
Capen provides the platform that powers the campaign, with payment facilitated by their proprietary widget. The Capen 2.0 widget allows charities anywhere to take payments on their own website for campaigns without coming into scope for PCI DSS. Capen takes care of building donation and game forms, validating supporter input, and securing supporters’ card data. Supporters never have to leave the charity websites.
Katherine Macklin, Comic Relief Fundraising Development Manager, said: “We’re always looking to test new and innovative ways to engage our supporters and this campaign was also a great opportunity to fulfil the needs of our corporate partners too. Rather than a traditional paper raffle, this tool has the flexibility to open up draws to employees and customers right across the country, maximising their chance to raise funds.”
Simon Rydings, Capen CEO said: “We are looking forward to growing the campaign scope with Comic Relief and to working with other UK Charities. Capen allows charities of all sizes – and their corporate partners and supporters – to run fundraising prize-draws and lotteries more easily and cost-effectively than ever before both online and on mobile.”
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