According to Ethical Studios – a website development company that works exclusively with non-governmental organisations, charities and ethical companies – non-profits should design their websites with specific goals in mind: To effectively tell their stories, engage with key donors, attract funding and make the wider world aware of their initiatives.
This in itself is a tall order, but in a world where smartphones are ubiquitous there’s another factor to think about. Ethical Studios writes: “As mobile surpasses desktop, responsive design – web content that adapts to any screen – will soon be required of all websites.”
While the demands of an increasingly digital world may be daunting, success stories do exist.
By investing in quality website development – and utilising tools like intuitive user journeys, integrated social media channels, interactive maps and icons to highlight core benefits – non-profits like the Allanblackia Partnership and the Bonn Challenge were able to raise enough funds to allocate vital resources to their causes and re-invest in their organisations.
To learn more about how these organisations built successful websites – and to learn what options exist for your own – download the case study below:
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eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.