CBS launches multi-screen fundraising initiative » Charity Digital News

CBS launches multi-screen fundraising initiative


CBS EcoMedia has launched ‘Viewers to Volunteers,’ or V2V, a new multi-screen initiative that empowers people to give to a charity of their choice without spending their own money.

V2V offers viewers an online destination to watch videos and read articles that further a good cause. When viewers watch or share these advertiser-sponsored videos via their smartphones, tablets or computers, they help direct real-life financial contributions to charity.

Leslie Moonves, President and Chief Executive Officer of CBS Corporation, said: “Viewers to Volunteers is a digital giving platform bringing together media, advertising and philanthropy in an interesting new way, opening doors to viewers at any income level looking to make a difference. We are excited about all that V2V can do to benefit the nation’s leading charities, our advertisers and our viewers.”

Paul Polizzotto, President and Founder, CBS EcoMedia added:“The launch of Viewers to Volunteers builds on the core mission of CBS EcoMedia, which is to improve the quality of people’s lives. I’m confident that V2V will have a profound impact not only in how people support causes, but also in how some of our nation’s most effective and marquee nonprofits are funded.”

For an overview of EcoMedia and the integration of V2V, click here.

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