The Salvation Army utilises #TheDress debate for new campaign » Charity Digital News

The Salvation Army utilises #TheDress debate for new campaign


The Salvation Army has launched a new campaign against domestic violence, spawned from the popularity of #TheDress debate.

Last week the world was divided over the colour of #TheDress, after 21-year-old Caitlin McNeill posted a photo on Tumblr which quickly went viral and started trending on Twitter. Some people saw white and gold, some saw blue and black.

The charity’s campaign features a heavily bruised woman wearing a white and gold version of the dress.

The advert asks: “Why is it so hard to see black and blue” and the caption underneath reads: “The only illusion is if you think it was her choice. One in six women are victims of abuse. Stop abuse against women.”

This hard-hitting campaign is the not dress’ first appearance in the name of charity. Roman Originals, the clothing brand behind the product, has made an actual white and gold dress and put it up for auction to raise money for Comic Relief.

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