The Cystic Fibrosis Trust is holding a virtual balloon race to raise money for research into new treatments for cystic fibrosis.
The life shortening condition affects an estimated 10,000 people and the Cystic Fibrosis Trust is launching its ‘Big Balloon Bonanza’ campaign as a new way of fundraising.
At 12pm on 21st March, virtual balloon will be released for a seven day race, with the path each balloon taking determined by the real life weather conditions.
Each virtual balloon will cost participants £5 and to increase its performance, users can personalise the balloon with different sizes and shapes as well as messages and colour customisation.
The owners of balloons that travel the furthest will receive prizes, including a weekend-for-two in London, users can track the progress of balloons throughout the race online.
Strategic partnerships executive, Harry Lightfoot, at the Cystic Fibrosis Trust says: “This balloon race is helping to help raise awareness about cystic fibrosis. I have friends that have lost their battle to this horrible disease.
“It’s a massive daily struggle every minute of every day. I want to help people realise the amount it can affect families and people’s lives, and that people who have this illness don’t have to suffer alone when there are many others out there with the same condition.
“The Trust hopes to release 10,300 balloons in our Big Balloon Bonanza – one for every person with cystic fibrosis in the UK. Many people with cystic fibrosis can’t even manage to blow up a balloon, so a virtual race means everyone can take part and win a prize if they’re lucky.”
Websites turn attention to work of charity for a day
Charities working with the TheLADbible to launch UOKM8? – a three-month campaign to raise awareness of and collect data about male mental health issues
New campaign launches to increase the digital expertise of charity trustee boards
Charity calls on celebrity patrons to raise awareness of its message