Racing Post will implement a social media charity campaign into one of the biggest events in the horse racing field, the Cheltenham Festival.
The racing newspaper will enable Twitter users to immortalise their usernames on the horses running during the second race of day one; the Racing Post Arkle Chase, which starts at 2:05pm on Tuesday, March 10.
By retweeting Racing Post’s tweets and tweeting #SupportOurJockeys, users will be entered into a prize draw to have their Twitter username displayed on the jockeys’ saddle cloths.
Each jockey will have 100 usernames each; the 10,000 Twitter handles will feature on the winner’s saddle cloth.
Every unique retweets and hashtag mention will mean that there will be a £1 donation from the Racing Post’s publishers. Organisers of the charity campaign are hoping the total donation figure will surpass last year’s record.
The money raised will go towards the 2014 initiative for the Injured Jockeys Fund (IJF) and Irish Injured Jockeys.
Websites turn attention to work of charity for a day
Charities working with the TheLADbible to launch UOKM8? – a three-month campaign to raise awareness of and collect data about male mental health issues
New campaign launches to increase the digital expertise of charity trustee boards
Charity calls on celebrity patrons to raise awareness of its message